| History of Shure Manufacturing Corporation |
Joe Richardson, Founder
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Shure Manufacturing Corporation is a manufacturer of professional quality workbenches, metal cabinetry and security equipment primarily for use in automotive dealerships, convenience stores, retail environments, technical schools and industrial applications.
Shure dates back to 1910 when Richard C. Richardson and a partner operated an architectural sheet metal workshop in St. Louis, Missouri. In 1920, Richard's son, Joseph A. Richardson, joined his father as a sheet metal craftsman. He later became a registered professional engineer and industry leader.
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In the early 1930's, Joseph joined Anheuser-Busch, where he worked on the fabrication of metal ice cream cabinets and beer dispensing boxes. In 1938, Joe Richardson and a friend leased a Texaco service station.
The business taught Joe how to best merchandise and sell tires, batteries, accessories and to sell automotive service. The sideline business later formed the basis for the direction of Shure Manufacturing Corporation.
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Shure Plant, 1940's
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In December 1941, Joe Richardson joined with Samuel J. Shure in St. Louis to start a metal working shop. As WWII began, the company focused on war related products such as airplane parts, fire extinguishers and stove cabinets.
After the war, Richardson relied on his automotive experience when he was asked to assist another St. Louis company in filling a contract for General Motors. Shure and Richardson were given an order to manufacture high quality, enamel finished workbenches, cabinets, merchandise displays and desks for General Motors dealer service centers.
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Eventually, Shure began to help national accounts, such as Shell Oil, Texaco, Conoco, Firestone, Chrysler and others to equip their retail sales and shop environments with productive and image related merchandising furniture fixtures and cabinetry. Shure supported and continues to support independent automotive jobbers and equipment distributors and national account programs to best serve its markets.
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Automotive Production
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While Shure's automotive industry focus has not changed, the industry has changed dramatically. As a result, Shure's product lines have developed and expanded into new markets. Workbenches remain the core business and have expanded to include a full line of shop furniture and merchandise display system.
Shure also offers the Shuresafe® line of security pass-thru devices, cabinetry, shop fittings and contract fabricated products.
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In 1995, Shure moved to its present location in Washington, Missouri, about 50 miles from St. Louis. The present plant, bordering the Missouri River and the Missouri wine country, consists of over 90,000 square feet on 23 acres.
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Workbenches / Shop Equipment
