As NADA celebrates 100 years this year, Shure is celebrating our 50th year exhibiting at NADA, which makes us the third longest exhibiting manufacturer. This year’s booth was a nod to our history for being the first manufacturer to offer an integrated bench system into the automotive service market. From our start in the 1940’s to present day, we continue to innovate quality products designed to provide customers with solutions for enhancing the look and function of the automotive service environment. NADA was an exciting time for Shure’s new product introduction. It was thrilling to receive such positive feedback on the new product offerings that we showcased. Experiencing your enthusiasm for what we had to show left our team reenergized and ready to continue the worthwhile work we are so fortunate to take part in.