Shure dates back to 1910 when Richard C. Richardson and a partner operated an architectural sheet metal workshop in St. Louis, Missouri. In 1920, Richard's son, Joseph A. Richardson, joined his father as a sheet metal craftsman. He later became a registered professional engineer and industry leader. In the early 1930s, Joe joined Anheuser-Busch where he worked on the fabrication of metal ice cream cabinets and beer dispensing boxes. In 1938, Joe Richardson and a friend leased a Texaco service station. The business taught Joe how to best merchandise and sell tires, batteries, accessories and automotive service. The sideline business later formed the basis for the direction of Shure Manufacturing Corporation.
In December 1941, Joe Richardson joined with Samuel J. Shure in St. Louis to start a metal working shop. As WWII began, the company focused on war related products such as airplane parts, fire extinguishers and stove cabinets. After the war, Richardson relied on his automotive experience when he was asked to assist another St.Louis company in filling a contract for General Motors. Shure and Richardson were given an order to manufacture high-quality, enamel finished workbenches, cabinets, merchandise displays and desks for General Motors dealer service centers.
Eventually, Shure began to help national accounts, such as Shell Oil, Texaco, Conoco, Firestone, Chrysler and others to supply their retail sales and shops with productive and image related merchandising furniture fixtures and cabinetry. Shure supported and continues to support independent automotive and equipment distributors, as well as national account programs to best serve its markets.
While Shure's automotive industry focus has not changed, the industry has changed dramatically. As a result, Shure's product lines have developed and expanded into new markets. Workbenches remain the core business. Shure’s product lines have expanded to include a full line of workbench systems, storage cabinets, tool storage cabinets, cart systems, tire service equipment, various shop equipment, shelving storage solutions, as well as a full assortment of deal trays and thru-wall security transaction drawers in our ShureSafe line of products.
Shure Manufacturing Corporation products are utilized in numerous industries and markets such as:
- Aircraft Maintenance & Service
- Automotive Service Repair & Maintenance
- Autobody / Collision Repair
- Factories / Workshops
- Golf Course Maintenance
- Heavy-Duty Truck Service Repair & Maintenance
- High-Performance Industry
- Industrial Facilities
- Motorcycle Service Repair & Maintenance
- Power Sports Industry
- Racing Industry
- Boating Industry
- Veterinarian Industry
- Floral Industry
- Banking Industry
- Government - Federal, State, Local
- Correctional Facilities